As part of a restructuring of internal and external communication, we created a new graphic charter, an icon library, PowerPoint presentation templates, and an illustration kit.
Methodology
Analysis of existing elements (logo, fonts, colors, and corporate video)
Benchmarking and analysis
Test and learn
Objectives
Revitalize the brand image
Create a graphic charter and guidelines tailored to all regions (Europe, US, Asia)
Develop communication tools that internal teams can use independently
